Burberry introduces Hero, Riccardo Tisci's first fragrance for Burberry.
A new masculine spirit that explores the contrasts of the Maison and the power of the animal kingdom. A man in search of transformation and metamorphosis as a new and modern heroism.
Burberry's vision of modern heroism challenges traditional stereotypes of masculinity and pushes man to transform himself to find the courage to understand who he really is, to bring out the extraordinary in him.
Heroic and with a positive attitude, man and horse are synchronized in their movements, they push themselves beyond their physical limits to transform themselves into a mythological creature, a metaphor for personal transformation. A new man. A hero.
Enigmatic and adventurous, Burberry Hero embraces contrast: strength and finesse, power and compassion, physical prowess and creativity.
The Burberry Hero fragrance is a fascinating combination of strength and freshness, an expression of the contrast between power and sensitivity typical of the modern man.
Fresh, bright and bold, the scent is illuminated by sparkling bergamot and invigorated by juniper and black pepper. Juniper, a classic British ingredient, brings a vibrant freshness to the scent and is intensified by the warm trio of cedarwood oils, sourced from three different mountain ranges: the Appalachian Mountains in Virginia, the Atlas Mountains in Africa and the Himalayas in Asia.
The Burberry Hero bottle is a modern reinterpretation of Riccardo Tisci's Burberry fragrance and, for the first time, is adorned with the embossed TB monogram. Strong and modern, like the fragrance it contains. Embellished with the engraving of the curved Burberry logo, it has an angular shape that abstractly reinterprets a horse's hoof.
Head: Bergamot essence
Heart: Cedarwood Accord
Base: Juniper black pepper
